How To Build a Real Connection with Your Followers
It’s one thing to have a following, and it’s another thing to be able to connect and share your business with your followers. The best route to connection is to build trust and to create a brand that is remembered as a friendly face, both online and in person.
As Warren Buffett famously said, “It takes 20 years to build a reputation, and five minutes to ruin it.” While building an online reputation may take time, here are five easy ways to get started on the path to connection:
1. Put a Face to the Name
People like to know who they are buying from and working with. An easy way to do this is to focus on your founding story and your employees. Highlighting this on your website, as well as introducing staff on social media, makes it easy for followers to see your business as a friend and something they can trust.
2. Create a Professional Website
They say a cluttered desk is a sign of a cluttered mind, but a cluttered website is a quick way to drive away customers. Instead, aim for clean lines, on-brand colors, and easy-to-use navigation. Make sure your location, services, and information about your business are easy to find.
No one wants to do business if they don’t know who you are or what you do. ANKR can help your business create clean and professional websites that attract your customers.
3. Respond Quickly and Personably
Whether it is on your website or on social media, ensuring customers are attended to is key to connection. It’s also a prime chance for you to be able to get feedback and be personable with your followers. Sites like Twitter and Facebook are great for real-time, direct contact with followers.
4. Social Proof on Social Media
The proof is in the people! Reviews and testimonials from other followers is an easy way to build trust. According to a report from Forrester, 70% of U.S. adults online trust recommendations from each other far more than statements from brands.
By asking for and using testimonials from followers and past customers, you can drive people’s decisions toward your business. At ANKR, we work to help you build that social proof as well as create engaging content.
5. Ask for Their Engagement
Possibly the simplest way to build connection is through interactive content – anything that can be clicked on, commented on, answered, or played with. The more engagement with your posts, the more people your content will reach and the more you get to know your audience. For more in depth ways to create engagement with your audience, check out this blog post.
What This Means for You
Whether it’s through your website or on social media, followers take notice of a business’ digital presence. By building a connection with your customer, you can garner that online personability and following that drives engagement and sales.
If you need help building connections through social media, ANKR Agency would love to help! Contact us here.