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Social Strategy Framework

Some agencies dive right into a scope of work without knowing anything about your brand. We don’t skip right to third base without getting to know our clients first. We want to know your brand identity, target audiences, historical marketing data and other nuances about your business that make you unique. Jay Baer once said that the best social media strategies are tool-agnostic, and put first goals and metrics that supersede any social media platform.

We couldn’t agree more. Our two-day social strategy sessions are fueled with data and led by matching your business objectives to measurable social media goals that drive ROI inside and out.

Types of Goals We’ll Discuss

– Sales

– Recruiting

– Operations

– Customer Service

– Brand Awareness

– SEO

– Retention

Day 1

Our social strategies are typically two half-day sessions packed with data we’ve compiled about your competition, target audiences, industry trends and past marketing performance. The first day, we’ll discuss what’s working in your current marketing plan and what can be improved upon. Then, we’ll identify goals tied to ROI across different parts of your business and match each of them back to our social video strategy.

Day 2

Part two of our social strategy includes us delivering a 12-18 month timeline for deliverables, with milestones and checkpoints for each goal identified the previous day. We’re big into transparency, so we want our clients to fully understand what we’re working towards and how we’re going to get there.

Our clients are welcome to take this framework for success and implement it internally (which we’re happy to assist with), or we can do it for you at a more affordable rate than hiring an entire social media marketing team.