5 Tips To Optimize Your Website For Mobile
Ask yourself, how long do you stay on a website to wait for it to load?
You don’t. We’re in a period of instant gratification, where we have no patience for loading bars, slow connections, and websites that are difficult to navigate. You’re probably viewing this email on a smartphone. According to Litmus, 53% of emails are opened on mobile devices, and that means that any link a user follows from your email will most likely be opened on a mobile screen.
Optimizing your website for mobile isn’t just a passing trend- it’s the difference between having a user check out your website or having them contribute to your bounce-rate.
Is your company’s website causing mobile users to turn and run the other way? Are you unsure? Never fear, the ANKR team is here.
5 Tips for Optimizing Your Website for Mobile
1. Responsive design
Responsive website design is Google’s preferred mobile configuration, and what we as a company utilize when designing websites. We like to follow recommendations from Google, since they’re the #1 search engine and where most users would go to find an answer to their problems.
“Responsive” is a term we in marketing use to describe web design that aims to provide an equal viewing experience across a range of devices. This type of design uses the same web content and web addresses across all devices, which makes it easier for search engines to find and index your content. Your website is then easier to visit, use and share.
With all the different devices people might use to access your site, responsive design is the way to go.
2. Work with a designer
Have a designer look over your company website to ensure that your consumer’s experience is streamlined whether on desktop or mobile.
We’ve all been on those websites that make you feel like your fingers are too big, and nobody wants to be smashing away on the screen feeling like this:
A good rule of thumb is to make sure your call-to-action buttons are at least 7mmx7mm in size, and that they are spaced at least 5mm apart, according to Google. This way, users won’t accidentally press the wrong button or get frustrated and leave your site.
4. Don’t let videos take over the screen
It’s no secret that your website needs images and videos, but sometimes these things slow down the experience because they’re oversized, in the wrong format, or just too large for their purpose.
Long or oversized videos are an easy way to frustrate a mobile users. We leave Netflix when the newest episode of Shameless won’t load, and we’re definitely not waiting around for a promotional video to load either.
When you do add a video, embedding from YouTube helps with loading times and mobile optimization, but you still may need to edit the code to change the frame width to fit a mobile screen. Generally, a good mobile screen width for videos is about 600 pixels.
How your placing the video on your page can also affect the time it takes to pop up and play. Some designers use <object> embeds before a video, but using an <iframe> embed will help make your video play quickly and be accessible across a broader range of devices.
5. Keep your forms short
You’ve likely tried to fill out a form with your information on your phone before, and you’ve also probably given up before on a form because it was too difficult to type on your tiny mobile screen. Keep your consumer in mind when making your form, and limit them to name, phone number, and email.
Forms are key to any website because your sales funnel needs to be driven towards gathering leads and consumer information to reach out later. When your form becomes a tedious task to fill out, the consumer is more likely to abandon it without submitting.
At the end of the day, you’re asking your consumer to do something for you, and the least you can do is make that task as simple as possible.
Why Optimizing For Mobile Matters
It’s not surprising that your consumers behave much like you do when you come across a website that seems too difficult to navigate. We’re in a world where there’s a high supply of internet content, and that means the users can be more demanding of their experience.
When users visit your company website, they don’t want to have to get on their desktop. They’re sitting on their couches scrolling on their iPhone, and glitches on your website or slow loading times could impact whether they stay long enough to make a purchase at all.
Optimizing your website for mobile is an essential piece to the sales puzzle that is finding, interesting and landing a sale from a new customer. Your website is your company’s face when you’re away, your home away from home for your business.
You wouldn’t have a maze at the entry of your business, don’t make it more difficult for some to access your website from their phone by missing mobile optimization.
Don’t worry, if ANKR Agency designed your website, it’s already responsive and optimized. 👍🏻
Let’s talk about lead generation, and how your mobile website is driving sales back to your business.