This company does excellent plumbing and HVAC work, but its service-area pages were thin templates that search engines had no reason to rank. Homeowners searching for help in the exact cities it serves were finding competitors instead.
Blaine rebuilt eight service-area pages from scratch: real copy about the actual services, city-specific detail, and page structure that matches what a homeowner searches when something breaks. The paid side got the same treatment, with campaigns tuned to the service lines that book real jobs.
In the first 30 days after the rebuild, search impressions grew from 3,991 to 5,285, a 32.4% lift, and the rebuilt pages climbed 5-10 positions each. By June 2026 the ad account delivered 1,293 clicks, up 55% versus May.
For a home services business, rankings in the cities you actually serve are the whole game. Rebuilt pages that answer the searcher beat templated pages every time, and the lift shows up in weeks, not quarters.